Unlock the secrets, the science, and the system to supercharge your influence, income, and impact. 

Sales trainer? External consultant? Self-employed business owner?  Sales is not a number’s game – it’s a people game!

This month's interactive learning event will guide you through the process for making authentic connections, paving the way towards enhanced business and personal relationships.

LIVE SESSION: What You Will Learn

Why They Buy: Discover what triggers the ‘Yes’ or tripwires the ‘No’ in the process of getting buy-in!

“Why your prospects buy” is exponentially more important than “How you sell.” Companies spend millions of dollars annually teaching their people how to sell, instead of investing in the only question that ever matters to the bottom line: Why they buy?

Cheri Tree discovered that answer when she decided to apply psychology to BUYology. Now she’s ready to share with conference attendees the four basic personality types: B.A.N.K.™—Blueprint, Action, Nurturing, Knowledge.

Most people attempt to communicate based on their own personality type—precisely why 66 percent of customers are turned off by their presentations. However, when you decipher your prospects’ B.A.N.K. codes, you will be far more likely to get the “Yes!” and close the sale.

In this session you will learn how to:

• Crack others’ personality codes in less than 90 seconds
• Connect quickly and on a deeper level with your prospects, clients, stakeholders
• Communicate clearly and effectively in any situation
• Deliver memorable presentations that emphasize your core message
• Develop a highly trained sales force with a competitive advantage
• Expand your business and lead your teams to record success
• Maximize your influence and capitalize on your charisma as a speaker
• Optimize your business in 4 key areas: Revenue, Recruiting, Rank, Retention

Are you ready to increase your sales up to 300 percent? If so, this session will unlock the secrets, the science, and the system to build solid relationships, personally and professionally. When you crack the personality code, you will achieve record sales and real results that you can take to the BANK!

About our Presenter: 

Cheri Tree

Cheri Tree is a best-selling author, professional keynote speaker, and world-renowned entrepreneur and innovator. She is the Founder and CEO of Codebreaker Technologies, with Codebreakers in more than 100 countries worldwide. She is the creator of the revolutionary B.A.N.K. methodology and Codebreaker’s patented Personality Coding Technology and Artificial Intelligence, designed to help her clients increase their influence, income, and impact in the world. Cheri is a top in-demand speaker and has spoken to millions of entrepreneurs and professionals globally at some of the top business conferences in the world. She has been invited to speak at Harvard University, the University of California, Google, GoDaddy, and the United Nations. Cheri is leading a technology and transformation revolution with her high tech, high touch Codebreaker company and community. She has been featured in numerous international publications including Forbes.com and has received numerous awards and nominations, including Woman of the Year, Female Thought Leaders of the Year, Maverick of the Year, SaaS Company of the Year, Innovator of the Year, and Achievement in Technology Innovation. Cheri is fueled by her mission to connect and empower humanity, and ultimately Make People MatterTM. Her vision is to crack #8billioncodes, equating to the code of every human in the world.

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Agenda

Register Early, Save with a Friend!

When You Register...	Member Only	Member & First Time Guest	Non Member Only
More than 2 weeks early	FREE	Member FREE  &  Guest $5.00	$10.00
2 weeks early	$5.00	Member FREE  &  Guest $10.00	$15.00
2 days early	$10.00	Member $5.00 &  Guest $15.00	$20.00

To take advantage of this offer, contact Denise at ocoffice@atdoc.org or 714.527.4785.

Deadlines: 

Early bird -Wednesday, February 12

Regular - Monday, February 19

Cancellation/refund deadline is noon on the Monday before the meeting. No shows will be charged in full.

Earn Professional Professional Development Points

This program is worth .5 Professional Development points.
Find out more about APTD/CPTD Certifications here.

ATD Capability Model

Each ATD-OC Learning Event will be aligned to at least one Talent Development  Capability, as identified by ATD National.

This program aligns with:

To find out more about the ATD Capability Model for the Training and Development Profession, visit http://tdcapability.org.

PHOTOGRAPHY & VIDEO RELEASE

By registering for this event, I hereby give the Association for Talent Development, Orange County Chapter, its clients, agents, and assigns, full permission to use, publish and copyright photographic images, film images, video images, sound recordings, and any reproductions from these materials of me and/or my property or any part thereof, either in conjunction with or without using my name, and make changes or alterations therein and/or alterations thereto Worldwide in perpetuity. Some places these images and recordings may be used and posted include, but are not limited to, the Internet, emails, social media, etc.

If I do not provide permission, I understand I will not activate my web camera during the session.

At this brief one-hour meeting we will share with you all the benefits and value that membership has to offer and how ATD-OC can be a support system and resource to help you navigate these rapidly changing times in learning and development.

This will also be a great opportunity for you to begin to connect with other new members, grow your network, meet our leadership team, and have a little fun!

Whether you are a longtime member, brand new or considering joining ATD-OC, this Membership Orientation is for you.

Everyone is welcome. Come explore the benefits and see how membership will support you in achieving in your learning and career goals.

The BANK Fundamentals workshop offers a transformative learning experience designed to empower attendees with insights into personality-driven communication and authentic relationship building. Our program demystifies the nuances of human interaction, guiding you to unlock the code to effective communication and successful sales strategies.

Program Overview

The BANK Fundamentals workshop is an interactive and comprehensive session where participants delve into the BANK methodology—a powerful personality profiling system that transcends traditional communication barriers. This methodology is grounded in research and offers practical, data-driven solutions that revolutionize interpersonal engagement.

If you'd like preview of this workshop,
attend the Chapter Meeting on 3/26 register here.

Or mini in-person workshop on 4/23 register here.

Activities and Learning Experience

Participants in our program will engage in various dynamic activities, including:

Information and Skills Gained

1. Understanding Personality Codes:

2. Enhanced Communication Skills:

3. Strategic Negotiation Techniques:

Why Attend the BANK Fundamentals Workshop?

The workshop’s structured format ensures a seamless flow of activities and insights, as we respect your time and the value of systematic learning. Sessions are designed to be engaging yet deeply informational, offering a balance of theoretical understanding and practical application.

Invest in your communication skills today with the BANK Fundamentals workshop, and take the first step toward unlocking a future of enriched interaction and success.

Attendees leave not only with new insights but also with a toolkit of skills ready to be applied in their everyday interactions. Don't miss this opportunity to transform the way you connect and communicate—join us for an empowering journey into the science of successful relationships.

Pricing:

Lunch, snacks, and coffee will be provided.	Early thru 4/25	Regular  after 4/25
Member	$297	$347
Affiliate  (For members of all other ATD chapters and ISPI Chapters)	$327	$377
Non-Member	$347	$397

About our Presenter:

Cheri Tree is a best-selling author, professional keynote speaker, and world-renowned entrepreneur and innovator. She is the Founder and CEO of Codebreaker Technologies, with Codebreakers in more than 100 countries worldwide. She is the creator of the revolutionary B.A.N.K. methodology and Codebreaker’s patented Personality Coding Technology and Artificial Intelligence, designed to help her clients increase their influence, income, and impact in the world.

Cheri is a top in-demand speaker and has spoken to millions of entrepreneurs and professionals globally at some of the top business conferences in the world. She has been invited to speak at Harvard University, the University of California, Google, GoDaddy, and the United Nations.

Cheri is leading a technology and transformation revolution with her high tech, high touch Codebreaker company and community. She has been featured in numerous international publications including Forbes.com and has received numerous awards and nominations, including Woman of the Year, Female Thought Leaders of the Year, Maverick of the Year, SaaS Company of the Year, Innovator of the Year, and Achievement in Technology Innovation.

Cheri is fueled by her mission to connect and empower humanity, and ultimately Make People Matter™. Her vision is to crack #8billioncodes, equating to the code of every human in the world.

ATD Capability Model

This program aligns with the following Domains and Capabilities: 

Building Personal Capability

Developing Professional Capability

Impacting Organizational Capability

Talent development professionals should be able to implement a multilevel, systematic method for gathering, analyzing, and reporting on information about the effectiveness and effort of learning programs.

To find out more about the ATD Capability Model for the Training and Development Profession, visit http://tdcapability.org.

Accessibility

ATD-OC events are accessible to all participants. If you have questions or require special accommodations or auxiliary aid related to a disability for you to participate in the event, please notify us at least three weeks in advance by message to ocoffice@atdoc.org, with subject line "ADA Accommodations," outlining your needs and request for accommodation.

We will make every effort to work with you to accommodate your need.

PHOTOGRAPHY RELEASE

As part of your registration, you will be required to indicate your acceptance or rejection of the statement below:

By registering for this event, I hereby give the Association for Talent Development, Orange County Chapter, its clients, agents, and assigns, full permission to use, publish and copyright photographic images, film images, video images, sound recordings, and any reproductions from these materials of me and/or my property or any part thereof, either in conjunction with or without using my name, and make changes or alterations therein and/or alterations thereto Worldwide in perpetuity. Some places these images and recordings may be used and posted include, but are not limited to, the Internet, emails, social media, etc.

If I do not provide permission, I understand I will be seated outside of the field of video.

VIRTUAL

Board members, please RSVP whether you will be attending or not to ensure we have a quorum.

We will be using Zoom for this virtual call, so be sure to click on the link in your confirmation email to complete your virtual registration.

ATD25 - International Conference & Exposition

Collective Insights. Lifelong Learning.

For nearly 80 years, the Association for Talent Development (formerly ASTD) has hosted conferences to educate and inspire professionals in the talent development field. From the very first conference held in Chicago in 1945 which drew 56 attendees to today’s international event, learning and development professionals have come to expect only the best from ATD conferences.

Our commitment to providing world-class speakers, thought leadership, and unprecedented networking and collaboration opportunities make the ATD International Conference & Exposition the premier event for our field. More than 13,000 professionals from 80+ countries rely on ATD’s annual conference to learn about trends and best practices, discover new tools and solutions at the largest EXPO for training and development practitioners, and share ideas with peers who are committed to helping create a world that works better.

No other L&D conference offers the depth and breadth of programming, EXPO suppliers, and networking that ATD’s international conference offers. Discover it for yourself!

ATD Members Save BIG!

JOIN OUR CHAPTER TEAM!

Indicate your interest by registering on this page!

Register your interest on this page for the Group List and we'll send you a discount code. Power members save even more! 

Instructions for registering or requesting a pro-rated refund are in the confirmation email.

Step #1: "Register" on this page to indicate here that you'd like to be part of the group and get your discount code.

Step #2: Please register for the conference at your appropriate level and use your discount code at https://atdconference.td.org/

IMPORTANT: Register early to lock in the cheapest rate.

Below are the chapter team rates compared to regular rates. Please note: if you are a chapter member only and not also an ATD National Member, the non-member rate applies.

Registration is Now Open!

Below were the Chapter Team rates for 2025:

	ATD National Members If you are a member of both ATD National & the OC Chapter... You pay:	Non-ATD National Members If you are a member of the OC Chapter only... You Pay:
Preview Rate (Ends October 31)	$1495 $1995	$1895 $2395
Early Bird Rate (Ends Dec 31)	$1595 $2095	$1995 $2495
Advanced Rate (Ends April 5)	$1795 $2295	$2195 $2695
Standard Rate (Ends May 17)	$1995 $2495	$2395 $2895
Onsite	$2095 $2595	$2495 $2995

Find out more about ATD 2025 and register!

If you are a chapter member only, join ATD  and become a Power Member to save even more.

Be sure to use chapter code CH8091.

At this brief one-hour meeting we will share with you all the benefits and value that membership has to offer and how ATD-OC can be a support system and resource to help you navigate these rapidly changing times in learning and development.

This will also be a great opportunity for you to begin to connect with other new members, grow your network, meet our leadership team, and have a little fun!

Whether you are a longtime member, brand new or considering joining ATD-OC, this Membership Orientation is for you.

Everyone is welcome. Come explore the benefits and see how membership will support you in achieving in your learning and career goals.

Start your summer making some great connections with other L&D professionals, and with books!

Let's get together to close out the first half of the year to share our successes and the books that have inspired our personal or professional growth.

Bring a book that you're willing to share with your peers (it doesn't have to be related to talent development).  We do ask that the books be in good condition (we won't balk at a few notes on the side).

Apply networking skills with professionals from the HR and L&D fields!

At the end of the event, we'll raffle off two new books (these will be related to talent development).

Agenda:

• 6:00 - 6:30 PM: Bring a book, socialize
• 6:30 - 7:30 PM: Networking activities
• 7:30 - 8:00 PM: New book raffle, socialize

Unclaimed books will be donated to the Friends of Fullerton Library.

Let’s have some fun!

At this brief one-hour meeting we will share with you all the benefits and value that membership has to offer and how ATD-OC can be a support system and resource to help you navigate these rapidly changing times in learning and development.

This will also be a great opportunity for you to begin to connect with other new members, grow your network, meet our leadership team, and have a little fun!

Whether you are a longtime member, brand new or considering joining ATD-OC, this Membership Orientation is for you.

Everyone is welcome. Come explore the benefits and see how membership will support you in achieving in your learning and career goals.

Whether you're designing eLearning or a virtual instructor-led training program, clarity and conciseness are key to maximizing the impact of training. This month's Lunch and Learn: "KISS Your Learners: Streamlining Writing for Effective Training Materials" is designed for the content writers constantly honing their craft to create digital learning experiences that keep the learners engaged and interested.

About Our Presenters

█

Capability Alignment

█

Accessibility Statement

KISS

Training materials should be easy to read and understand. However, in an effort to explain, we can make concepts more complex, simply by over-elaborating. This session will apply practical strategies for reducing wordiness and simplifying training materials for improved learning transfer. This session is especially for online developers, where the learner must interact with material without an instructor’s aid.

Learning Objectives:

Session Outline:

Participants can gain more from the session if they bring an example of their own training materials, whether in progress or finished.

About our Presenter: 

Alise Isbell

Alise Isbell is an award-winning communication expert, experienced trainer, facilitator and instructional designer. She empowers clients to transform ideas into clear messages. She holds a B.A. in English and an M.A. in Business Communication. She published articles on effective communication in Nationwide Business Journals while also winning several IABC Bronze, Silver, Best in Division and Best in Show Quill Awards in Writing and Marketing Communication Strategy. Alise was the President of ATD Houston in 2009 and is a member of the International Association for Business Communicators and HR Houston, and Women’s Energy Network. She frequently speaks at these organizations.

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ATD Capability Model

Each ATD-OC Learning Event will be aligned to at least one Talent Development  Capability, as identified by ATD National.

This program aligns with:

To find out more about the ATD Capability Model for the Training and Development Profession, visit http://tdcapability.org.

Earn Professional Professional Development Points

This program is worth .5 Professional Development points.
Find out more about APTD/CPTD Certifications here.

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Accessibility

ATDOC events are accessible to all participants. If you have questions or require special accommodations or auxiliary aid related to a disability for you to participate in the event, please notify us at least three weeks in advance by message to ocoffice@atdoc.org, with subject line "ADA Accommodations," outlining your needs and request for accommodation.

We will make every effort to work with you to accommodate your need.

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PHOTOGRAPHY & VIDEO RELEASE

By registering for this event, I hereby give the Association for Talent Development, Orange County Chapter, its clients, agents, and assigns, full permission to use, publish and copyright photographic images, film images, video images, sound recordings, and any reproductions from these materials of me and/or my property or any part thereof, either in conjunction with or without using my name, and make changes or alterations therein and/or alterations thereto Worldwide in perpetuity. Some places these images and recordings may be used and posted include, but are not limited to, the Internet, emails, social media, etc.

If I do not provide permission, I understand I will not activate my web camera during the session.

At this brief one-hour meeting we will share with you all the benefits and value that membership has to offer and how ATD-OC can be a support system and resource to help you navigate these rapidly changing times in learning and development.

This will also be a great opportunity for you to begin to connect with other new members, grow your network, meet our leadership team, and have a little fun!

Whether you are a longtime member, brand new or considering joining ATD-OC, this Membership Orientation is for you.

Everyone is welcome. Come explore the benefits and see how membership will support you in achieving in your learning and career goals.

At this brief one-hour meeting we will share with you all the benefits and value that membership has to offer and how ATD-OC can be a support system and resource to help you navigate these rapidly changing times in learning and development.

This will also be a great opportunity for you to begin to connect with other new members, grow your network, meet our leadership team, and have a little fun!

Whether you are a longtime member, brand new or considering joining ATD-OC, this Membership Orientation is for you.

Everyone is welcome. Come explore the benefits and see how membership will support you in achieving in your learning and career goals.

From the science behind learning to skills you can apply tomorrow, our talent development leaders share proven practices with you!

Join us for this Micro-Conference experience for quick and timely topics that increase your knowledge and enhance your network connections.  The following case studies and panel discussion will be sure to get your mind reaching out for more!

Micro-session topics:

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  Proinde vos postulo essum magis kohlrabi welsh onion daikon amaranth tatsoi tomatillo melon azuki bean garlic. 

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About our Facilitators

Special Interest Group (SIGs) leaders focus their talent development passions to complement our general chapter learning events.  They offer small group meetings where people with a specific area of expertise or interest can get together and be more laser-focused in their learning and networking.

Schedule

5:50 PM  Registration, Networking

6:00 PM  Main Program

7:30 PM  Event Close

Developing Professional Capability: Industry Knowledge

Each ATD-OC Learning Event will be aligned to one Talent Development  Capability, as identified by ATD National.

We seek to update our member's knowledge of relevant industries and industry segments.

To find out more about the ATD Capability Model for the Training and Development Profession, visit http://tdcapability.org.

Earn Professional Professional Development Points

This program is worth 1 (one) Professional Development point. 
Find out more about APTD/CPTD Certifications here.

About Registration:

For evening meetings: Pre-registration closes at noon on the day of the meeting, but walkins are welcome.

For breakfast & lunch meetings: Pre-registration closes at noon on the day before the meeting, but walkins are welcome.

Cancellation/refund deadline is noon on the Monday before the meeting. No shows will be charged in full.

PHOTOGRAPHY RELEASE

As part of your registration, you will be required to indicate your acceptance or rejection of the statement below:

I hereby give the Association for Talent Development, Orange County Chapter, its clients, agents, and assigns, full permission to use, publish and copyright photographic images, film images, video images, sound recordings, and any reproductions from these materials of me and/or my property or any part thereof, either in conjunction with or without using my name, and make changes or alterations therein and/or alterations thereto Worldwide in perpetuity. Some places these images and recordings may be used and posted include, but are not limited to, the Internet, emails, social media, etc.

If I do not provide permission, I understand I will be seated outside of the field of video.

Real Learning. Real Results. Real People.

Total Trainer: Creating Training

Welcome to "Total Trainer: Creating Training," where we go beyond the conventional to offer a transformative learning journey unlike any other.

Distinguished by real-time collaboration, mentorship, and hands-on projects, our program transcends traditional online resources, fostering a vibrant community of learners, instructors, and industry leaders. Here, theory meets practice in a dynamic, interactive environment, empowering you to tackle real-world challenges and become a catalyst for growth, innovation, and excellence.

Topics include: Performance Consulting Needs Analysis Program Design Document Design Program Evaluation

4 Saturdays Oct 4, 11, & 18 and Nov 1 8:30 AM - 1 PM

Creating Training is taught by senior training professionals from the ATD‐OC community.  This program takes participants from the initial needs analysis through the evaluation phases of a training program. Join us to not just learn about creating impactful training, but to embody the change that drives organizational success.

ATD-OC offers registration packages to fit most budgets.

Specials end soon! Check them out today!

Who is Total Trainer for?

The course works great for both experienced and inexperienced trainers and presenters. Those less-experienced focus on developing fundamental skills, while the more-experienced take action on subtle tips and techniques that take their skills to the next level.

What’s In It for Me? (WIIFM) Help me move toward performance consulting  Develop skills to apply various training models, concepts, and best practices Practice my skills in a safe environment with a real client

Get Your Boss On Board!

Course Dates (4 Saturdays):

Pricing:

Register by Thursday, Sep 18 to save $100 off these prices!	Members: $695 NonMembers: $795 Special Offer: Non-members can add membership for an additional $10 when registering. Affiliates: $745 (For members of other ATD chapters.  NOTE: ATD Global members are NOT eligible for the affiliate rate.) Register now!

Save with Early BUNDLED Pricing by 9/18/25!

Enroll for BOTH Total Trainer courses at once (Creating Training AND Delivering Training), and receive an additional $100 discount, as well as early-bird discounts off both programs (a $300 savings!).

	Full Price	Discounted price for both classes ($100 off) + 2 Early Bird Discounts ($200 off)
Members	$1,390	$1,090
Non-Members	$1,590	$1,270
Affiliates	$1,490	$1,190

Total Trainer's toolbox is the ADDIE Model ‐‐ a methodology of design that incorporates the Analysis, Design, Development, Implementation, and Evaluation of a training intervention. Learn more about the ADDIE Model at here.

How this series aligns to the ATD Competency Model:

Each ATD-OC Learning Event will be aligned to at least one Talent Development  Capability, as identified by ATD National.

This program aligns with:

Domain(s): Developing Professional Capability

Capability(s): 

Talent development professionals should be able to implement a multilevel, systematic method for gathering, analyzing, and reporting on information about the effectiveness and effort of learning programs.

To find out more about the ATD Capability Model for the Training and Development Profession, visit https://www.td.org/capability-model.

Any questions? Contact Dina Aman at profdevttu@atdoc.org

Cancellation/Refund deadline is Aug 15.
No shows will be charged in full.

At this brief one-hour meeting we will share with you all the benefits and value that membership has to offer and how ATD-OC can be a support system and resource to help you navigate these rapidly changing times in learning and development.

This will also be a great opportunity for you to begin to connect with other new members, grow your network, meet our leadership team, and have a little fun!

Whether you are a longtime member, brand new or considering joining ATD-OC, this Membership Orientation is for you.

Everyone is welcome. Come explore the benefits and see how membership will support you in achieving in your learning and career goals.

At this brief one-hour meeting we will share with you all the benefits and value that membership has to offer and how ATD-OC can be a support system and resource to help you navigate these rapidly changing times in learning and development.

This will also be a great opportunity for you to begin to connect with other new members, grow your network, meet our leadership team, and have a little fun!

Whether you are a longtime member, brand new or considering joining ATD-OC, this Membership Orientation is for you.

Everyone is welcome. Come explore the benefits and see how membership will support you in achieving in your learning and career goals.